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Dear Expert
The details of my TV is as follows

1. Philips 40PFL4707/F7 Manufactured March 2012
2. SMPS Board BA21P6F01 01 1
3. SMPS board has a sticker that says A21P6MPW C 7219720
4. This is a 110v Mains Supply TV sold in USA
5. I imported this from USA into my country where we have 230V.
6. I have a simple winding transformer that converts 230v to 110v

The TV has been having this problem.  Here are the steps
1. Mains power on
2. Front panel white led blinks 6 times
3. Philips logo display
4. TV shuts down immediately
5. Nothing happens.  If i press power button on TV or remote nothing happens
6. Have to power off and then wait for few minutes to experience same repetition.

Last two days, tried several times, only once the TV started and after 10 minutes it did auto shutdown as there was no input signal connected.

Does this indicate issues with SMPS or main cpu board ? Even if its faulty, how did it start once ?

More testing done as follows
1. Removed all connectors. Cleaned all three pcb with liquid cleaner. Cleaned all connectors externally and internally ( holes) using painting brush. Allowed everything to dry.
2. Reconnected
3. Started. This time, went past the Philips logo. I could connect a macbook via HDMI and play youtube videos on the TV for ~1 hours.
4. Using remote, entered service mode and initialized ( factory reset) the TV
5. For 1 hours of proper run, measured voltages. LED+24v was showing properly at 24v, AL+3.3v was at proper 3.3v and the P-ON-H1 was properly at 3.3v
6. After about 1 hrs, the screen shut down. The LED+24v is showing at 6v, AL+3.3v at 3.3v and P-ON-H1 is a 0v. This indicates the main cpu board has turned off the P-ON-H1 signal.
7. Power off, wait for 2 min. Power on... same philips logo and TV shuts down. Problem repeats.
8. Firmware is Code TVNB010_00_PF_XX91_BA PIC code U10_CM08:_40A_C7W_R_02. Did a google search and found no references if this firmware needs any upgrade.

requesting experts next steps to root cause the issue. I suspect the main board is bad and the SMPS is good. What if I manually put a wire from AL+3.3v to P-ON-H1 ? will the TV be on or is it risky for the main cpu board ?

I am attaching the service manual for this TV

Szebb napot! Egy Philips 32PFL5604H /12 -vel gyult meg a bajom. (Q543.ELA ch. main board sassi, T808a tap sassi) A hiba a kovetkezo: bekapcsolas utan a stand by led el kezd pillogni 16 szor, 17-edikre egve marad, bekapcsol a hatter vilagittas, fokozatosan balrol jobbra elfeheredik a kepernyo majd elfeketedik hirtelen. Kozben a main board cicereg egy darabig majd elhalgat,a feszultsegek meg vannak a tap sassin. Felrobbant,vagy gyanus alkatresz nincs,javitva vagy cserelve se volt benne semmi. Taviranyitora reagal,es a nyomo gombokra is mert amikor megnyomom picit felvillan halvanyan a kijelzo. (ki be kapcsolas, vitetes). Szivesen fogadok otleteket hogy merre indujak el a javitassal! Tisztelettel Szilard!

Sziasztok Az említett tv nek túlerőltették a hangszóróit. Beszerzésén el is akadtam. Ha van valakinek ötlete vagy hangszórója kérem írjon.

Hello! I would need this EMMC software to: PHILIPS 55PUS7909-12 mainboard: 715RLPCB0000000401 display: LC 550EQE PQF1 The TV displays PHILIPS and restarts continuously. The required software is for the mainboard with the ending 0000000401 Thanks!